The Montréal Alliance is proud to announce a new partnership with Bayard Royal, a dynamic and innovative black-owned business. This collaboration marks a significant step forward the Alliance’s ongoing commitment to supporting local entrepreneurship and fostering community empowerment.

Bayard Royal emerged victorious in the #AllezUp contest, organized by 0rijin Village, a nonprofit organization dedicated to empowering and uplifting Black entrepreneurs and communities. During the competition, Black-owned businesses competed on social media platforms to secure the most engagement and support from their communities. As the resounding winner, Bayard Royal secured a one-year sponsorship with the Montréal Alliance, fully financed by 0rijin Village.

“This partnership with Bayard Royal represents an exciting opportunity for the Montréal Alliance to strengthen ties with the vibrant local business community and celebrate the diverse voices and talents that enrich our city,” said Annie Larouche, President of the Montréal Alliance. “We are committed to supporting and empowering local entrepreneurs, and this collaboration aligns perfectly with our mission to create a positive impact both on and off the court.”

At the heart of Bayard Royal is a passion for creating delectable, spirit-infused cakes that pay homage to the multicultural essence of Montréal. Their culinary artistry blends the finest ingredients with a meticulous attention to detail, producing signature creations that showcase the richness of flavours and depth of cultural heritage.

“I am delighted to find myself among the partners of the Montréal Alliance for the 2024 season, as the first winner of the #AllezUP contest,” shares Frénie Jean-Baptiste, owner of Bayard Royal. “This sponsorship opportunity, made possible thanks to the ongoing support of initiatives orchestrated by 0rijin Village, marks an important milestone for Bayard Royal. I am grateful that the commitment and passion we put into our creations is benefiting from this great showcase offered by the Alliance’s outreach.”

Through this partnership, the Montréal Alliance reaffirms its dedication to social responsibility, diversity, and community engagement. Together with Bayard Royal and 0rijin Village, the Alliance aims to elevate the profile of Black-owned business and amplify their contribution to the cultural fabric of Montréal.

About Bayard Royal

Bayard Royal is a spirit-soaked cake company born in the multicultural core of Montréal, Québec. At Bayard Royal, respect for ingredients and time are essential elements in the creation of our pastries. Our signature product, the rum cake, is the embodiment of our vision. More than that, it is an invitation to a gustatory journey that plunges you into the heart of our universe, our culture, and our history. Here, you can taste the best of homemade and the pleasure of sharing unique creations with those you love.

About the Montréal Alliance

The Montréal Alliance is a professional basketball team competing in the Canadian Elite Basketball League (CEBL). The team completed its second season in the CEBL in July 2023 and plays all its home games at the Verdun Auditorium. Find more information about the team at www.alliancemontreal.ca and on our social media platforms, on Instagram and Tik Tok (@alliancemontreal), Twitter (@mtl_alliance), LinkedIn and Facebook (Montréal Alliance). 

About 0rijin Village

0rijin Village is a nonprofit organization whose mission is to contribute to the economic growth of Black communities through technology, the development of new sustainable acquisition models and the (re)distribution of wealth.