The Montréal Alliance is delighted to announce an official partnership with Pattison Outdoor, Canada’s leading Out-of-Home (OOH), Transit, and Digital display advertising company.

Pattison Outdoor has always been distinguished by its innovation and client-centric approach. As leaders in the Canadian advertising space, Pattison Outdoor is committed to initiating changes and leading by example to reflect the diversity of the communities within which they live and work.

Annie Larouche, President of the Montréal Alliance, commented on the partnership: “We are thrilled to partner with Pattison in this venture. Their leadership in advertising and commitment to inclusion and diversity resonate with our values at the Alliance. We look forward to collaborating and creating innovative advertising experiences for our fans and partners.”

This partnership marks a significant milestone for the Alliance, paving the way for creative and impactful advertising initiatives that will further strengthen ties with the Montréal community and beyond.  

About the Montréal Alliance

The Montréal Alliance, a professional basketball team in the Canadian Elite Basketball League (CEBL), is gearing up for its third season in May 2024. Under the historic leadership of Annie Larouche, the first woman to hold such a position in Montréal’s professional sports, and with the guidance of General Manager Joel Anthony, a two-time NBA champion, the Alliance distinguishes itself through community involvement, a commitment to sporting excellence, and the development of local talent. Over its initial two seasons, the Alliance boasted the highest percentage of Québécois players among Montréal’s professional sports teams. The team plays all its home games at the historic Verdun Auditorium and will host the CEBL Championship Weekend from August 9 to 11, 2024. For more information about the team, visit www.alliancemontreal.ca, and follow us on social media platforms including Instagram, YouTube, TikTok, Twitter, LinkedIn and Facebook. 

About Pattison Outdoor

Pattison Outdoor Advertising is Canada’s leading Out-of-Home (OOH), Transit, and Digital display advertising company. With a history dating back to 1908, Pattison strives to innovate and provide the best outdoor advertising in Canada.