MONTRÉAL, April 18, 2023 – The Montréal Alliance is thrilled to announce a renewal of its partnership with Desjardins, the leading cooperative financial group in Canada. This major partnership will see Desjardins become the presenting sponsor for the Alliance’s second home game of the season on May 28 against the Ottawa BlackJacks. Desjardins was also a major sponsor of the Alliance during the team’s inaugural season.

The partnership with Desjardins goes beyond presenting the May 28 game as the financial group will play an instrumental role in several community initiatives planned for the 2023 season. The Alliance and Desjardins will collaborate on various initiatives aimed at giving back to the local community and supporting youth basketball programs in the area.

"We are thrilled to have Desjardins back on board as a partner of the Montréal Alliance," said Annie Larouche, Vice-president, Operations of the team. "Their commitment to community involvement and their passion for supporting local initiatives aligns perfectly with our team's values. We are excited to work together to make a positive impact in the communities that we serve."

Desjardins has a long-standing history of supporting local communities and organizations throughout Canada. The partnership with the Montréal Alliance is an extension of this commitment and reflects their belief in the importance of investing in local initiatives.

To celebrate the renewal of this partnership, the Montréal Alliance is proud to announce that Desjardins will be presenting its second home game of the season on May 28 at 4:00 pm against the Ottawa BlackJacks. As a major partner of the Montréal Alliance, Desjardins will present a unique half-time show combining sports entertainment and community involvement. This partnership will strengthen the Alliance’s presence in the community and create unique experiences for its fans. 

###

About the Montréal Alliance

The Montréal Alliance is a professional basketball team competing in the Canadian Elite Basketball League (CEBL). The team is entering its second season in the CEBL and plays all its home games at the Verdun Auditorium. The CEBL season runs from May to August and is comprised of 10 home games and 10 away games. Get your tickets and find more information about the team at www.alliancemontreal.ca and on our social media platforms, on Instagram and TikTok (@alliancemontreal), Twitter (@mtl_alliance), LinkedIn and Facebook (Montréal Alliance). 

About Desjardins

Desjardins is the largest financial cooperative in North America and the fifth largest in the world, with assets of $407.1 billion. It has been named one of the world’s best employers for women by Forbes magazine. To meet the diverse needs of its members and customers, both personal and business, a full range of products and services are offered through its extensive network of locations, virtual platforms and subsidiaries across Canada. Ranked among the world’s strongest banking institutions by The Banker magazine, Desjardins’ capital ratios and credit ratings are among the best in the industry. 

Media Contact

Zachary Favreau

Manager, Communications & Community Relations

[email protected]