Montréal, QC – The Montréal Alliance is proud to partner with Desjardins for the 2022 season of the Canadian Elite Basketball League (CEBL). 

“We are very proud to be associated with a company that shares similar values, such as inclusion and diversity,” said Annie Larouche, Vice President, Operations of the Montréal Alliance. “Like the Alliance, Desjardins promotes a healthy lifestyle and provides great support to the community, especially to the youth. It was important for our team to join forces with such a company.”

About Desjardins

The history of Desjardins Group is thoroughly intertwined with that of modern Quebec. For over 100 years now, the development of the Desjardins network and the diversification of its activities paralleled the social and economic boom of the province. Desjardins, one of the biggest financial groups in Canada today, has always been true to the philosophy of its founder: to contribute to the well-being of individuals and communities. As an International Co-operative Alliance member, Desjardins shares the same ideals as thousands of cooperatives around the world. These ideals are expressed through a set of values that have defined the cooperative identity from the very start, such as self-help, self-responsibility and responsibility for others, democracy, equality, equity and solidarity. Cooperative members respect ethical values of honesty, openness, social responsibility and caring for others.

About the Montréal Alliance

The Montréal Alliance is a professional basketball team competing in the Canadian Elite Basketball League (CEBL). The team will play all their home games at the newly renovated Verdun Auditorium. The Alliance opens their inaugural season May 25 against the Honey Badgers in Hamilton. The season, comprised of 10 home games and 10 road games, ends August 1 when the team faces the BlackJacks in Ottawa. Get your season membership and find more information about the team at www.alliancemontreal.ca and on our social media platforms, on Instagram (@alliancemontreal), Twitter (@mtl_alliance), LinkedIn and Facebook (Montréal Alliance). 

About the CEBL

The CEBL begins its fourth season in May. A league created by Canadians for Canadians, more than 75 percent of its players during the past three seasons were Canadian, the highest percentage of any professional league in the country. CEBL players bring experience from the NBA, the NBA G League, top NCAA programs, the Canadian National team program, top international leagues as well as U SPORTS. All CEBL regular season games will be broadcast live on the free CBC Gem streaming service, cbcsports.ca, the CBC Sports mobile app and CEBL+. Additional information about the league is available at www.cebl.ca. 

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Media Contact:



Zachary Favreau

Manager, Communications & Community Relations

[email protected]