The Montréal Alliance is pleased to announce an official partnership with Excelsior Avocats & Conseillers d’Affaires for the 2024 season. Excelsior Avocats & Conseillers d’Affaires is a firm whose mission is to support and advise its customers in making the right decisions, whether in the context of their business or in a litigious situation.

“This partnership represents an important step for our organization,” said Annie Larouche, President of the Alliance. “We are delighted to join forces with Excelsior, a company that shares our values of excellence and commitment to our communities. Together, we are determined to pursue our mission of promoting basketball and inspiring the next generation.”

“This is a great business opportunity for Excelsior Avocats to further integrate into the sports world and to enrich our community,” said Melissa Charles, CEO and lawyer at Excelsior. “I am proud of this partnership and ready for this long fruitful journey. This team between Montreal Alliance and Excelsior Avocats marks the beginning of a promising collaboration aiming to strengthen the ties between two disciplines: sport and business.”

About the Montréal Alliance

The Montréal Alliance, a professional basketball team in the Canadian Elite Basketball League (CEBL), is gearing up for its third season in May 2024. Under the historic leadership of Annie Larouche, the first woman to hold such a position in Montréal’s professional sports, and with the guidance of General Manager Joel Anthony, a two-time NBA champion, the Alliance distinguishes itself through community involvement, a commitment to sporting excellence, and the development of local talent. Over its initial two seasons, the Alliance boasted the highest percentage of Québécois players among Montréal’s professional sports teams. The team plays all its home games at the historic Verdun Auditorium and will host the CEBL Championship Weekend from August 9 to 11, 2024. For more information about the team, visit www.alliancemontreal.ca.

About Excelsior Avocats & Conseillers d’Affaires

Excelsior Avocats is a law firm that primarily practices business law, family law, and civil and real estate litigation. Established in 2018, Excelsior Avocats stands out for its support and mentoring services, its excellence in the quality of its legal services, and the experience of a dynamic team with expertise in entrepreneurship. Excelsior Avocats was recognized for two consecutive years as a Top Expert, a prestigious title, at the 10th and 11th editions of Stratégies PME, and was one of the winners in the “Best Company” category at the People’s Choice Award event organized by the group Black Business Atlas, which has nearly 60,000 members. As for Me Melissa Charles, founder and president of the firm, she won the 2023 Woman Entrepreneur of the Year award from Group 3737 at their annual Gala Idée, and recently received the Perle Noire et d’Exception de Laval award from the organization Femmes en Emploi, an honor given to women from Laval and from black communities, who distinguish themselves daily for their influence and contribution to the Quebec society. For more information about the firm, visit www.excelsioravocats.com.