Alain Louis, the local sensation who captured the hearts of Montréal Alliance fans, is now making waves far beyond the Canadian borders. From a standout college career at Carleton University to making his mark with the Montréal Alliance and now captivating audiences in North Macedonia, Alain Louis' story is a testament to the power of perseverance and self-belief.
a dream deferred
Alain Louis, a product of the prestigious basketball program at Carleton University, achieved remarkable success during his college years. He won three consecutive national championships and was named Finals MVP in 2022. While life may seem straightforward when looking at his achievements, Alain's journey was far from a walk in the park.
In high school, he dreamt of playing NCAA Division I basketball alongside some of the worlds greatest players. Although his skills and talent were unquestionable, his academic discipline left much to be desired. Poor grades closed the door to NCAA Division I scholarships, despite numerous offers. This twist in fate led Alain to Carleton, a pivotal decision that ultimately shaped his future.
Even at Carleton, success didn't come immediately. In his first season, Alain saw limited playing time, something he attributed to his lack of focus on and off the court. However he had an awakening: "When I realized that discipline is the key to success, both on and off the court, everything changed". This realization became a recurring theme in his later school visits as part of the Montréal Alliance community program. "Once I started paying attention in school, organizing myself, and putting in the effort, that same discipline helped me become a better basketball player and a better human being". With newfound determination, Alain committed to improving both his academic and basketball performance. A few years later, through said community program, Alain takes great pride in visiting kids all around Montréal to tell them about the importance of school, and having a clear goal in mind.
"When I realized that discipline is the key to success, both on and off the court, everything changed"
drafted by the montréal alliance
Alain's dedication paid off as he was selected second overall by the Montréal Alliance in the 2022 CEBL U Sports Draft. As a rookie, he played the entire season as a substitute player, but humbly accepted his role, learning from seasoned point guards Hernst Laroche and Kemy Ossé. During the season, Alain averaged 6.3 points, 2.0 rebounds 3.2 assists and played for an averaged of 21.8 minutes per game.
Stepping into the spotlight
The 2023 season was a turning point for Alain. While starting with greater confidence, he faced a challenge as the team relied on star American point guard Blake Francis. Alain kicked off the season with decent statistics as a backup, averaging 5.8 points, 2.8 rebounds, 3.2 assists and 24.3 minutes in his first seven games. However, a season-ending injury to Blake Francis during the seventh game thrust Alain into the limelight, making him the team's primary guard. With newfound responsibilities, Alain shouldered immense pressure.
But he thrived. As the main guard for the remainder of the season, Alain Louis embraced the challenge. Over the next nine games, he displayed his talents, averaging 12.0 points, 4.4 rebounds, 6.7 assists and 32.2 minutes per game. His incredible performances also solidified his status as one of the league's top defensive players.
Coach's acclaim
Derrick Alston Sr., the head coach of the Montréal Alliance, was effusive in his praise for his young point guard. During post-game press conferences, Coach Alston often emphasized Alain's pivotal role since Blake Francis' injury, describing him as "the life of this team".
"When Alain is on the court, the team's energy soars."
celebrated contributions
Alain Louis' contributions extended beyond the court. His exceptional season earned him the opportunity to represent the Alliance at the CEBL East vs. West Clash in Québec City. He was named the Alliance Defensive Player of the Year and received the 2023 Alliance People's Champion Award, which recognized his significant impact in the community.
a journey to north macedonia
Alain's journey continues after the 2023 season, thanks to the CEBL's summer season that allows players to explore opportunities with overseas teams. Alain embraced this opportunity, joining TFT Mozzart in North Macedonia. In his debut game, he emerged as the game's top scorer with 21 points and a remarkable 64% field goal percentage, in addition to contributing with five rebounds. His second and latest game saw him named the Player of the Game following a stellar performance of 19 points, six rebounds, and six assists.
a bright future with the montréal alliance
Notably, Alain Louis is one of three players protected by the Alliance following the 2023 season, emphasizing his crucial role in the team's future. This protection prevents him from engaging with other CEBL teams in the early stages of free agency.
Fans adore Alain Louis, both for his toughness and his distinctive style of play. Some have even likened him to a symbol of Montréal, reflecting the city's spirit and resilience.
A promise of better days
At media day before the 2023 season, Alain Louis shared his commitment to lead the Alliance to success: "When you lose as much as we did last year, the only thing you can tell yourself is that you don't want to be in that situation ever again. The guys that are coming back from last season, myself included, have a better idea of what not to do. We're going to be better for sure, That I can promise you".
He also acknowledged the fans' unwavering support.
"The fans have done their part, and now it's our turn to deliver on the court."
Throughout the 2023 season, despite encountering significant setbacks such as injuries to key players, the team made substantial progress compared to the previous year, nearly doubling their win tally. As the Montréal Alliance gears up to host the forthcoming 2024 CEBL Championship Weekend, where they will automatically play in the Eastern Conference final, Alain's message will assuredly echo, but this time, with an added flourish:
"The Championship, or nothing."
26 novembre 2025
The Montreal Alliance is pleased to announce the appointment of Nicolas Lesage as Chief Operations Officer (COO) of the professional Montreal-based team in the Canadian Elite Basketball League (CEBL). Bringing more than 25 years of leadership experience in professional sports, sponsorship, media, and major event operations, Lesage joins the organization at a pivotal time in its development. In his role as COO, Lesage will oversee day-to-day operations and help guide the Alliance’s strategic direction, strengthening the club’s internal structure and supporting the continued growth of professional basketball in Montreal.“I’m very happy to return to the sports world with an organization that’s rising fast,” said Nicolas Lesage. “Sports have always been part of my professional DNA, and I’m excited to help the Alliance establish its place in Montreal’s sports landscape.” A Proven Leader in Sports, Media, and Entertainment Over the course of his career, Lesage has held key leadership roles within major sports and cultural organizations, including the Montreal Alouettes, RDS/Bell Media, Groupe Juste pour rire (Groupe CH), Productions Podium, as well as communications and marketing roles at Cossette and Carat – Créativité Média, where he gained extensive experience in media strategy and integrated advertising solutions. His expertise includes building and integrating strategic and financial frameworks, directing sponsorship portfolios, developing operational infrastructures, and leading brand transformation initiatives. Among his notable achievements are the redevelopment of the Alouettes’ visual identity and the implementation of a sponsorship and marketing framework at Centre 21.02. A Shared Vision for the Future “Nicolas’s experience in professional sports, along with his expertise in sponsorships and media sales, made him the obvious choice for this role,” said Mark Weightman, Governor of the Montreal Alliance. “The success of our previous collaborations will allow us to be effective quickly, and I look forward to working with him again.” Lesage added: “Mark and I share a clear vision for the future of the organization, and with strong support from ownership, I believe we can achieve our goals and have a meaningful impact on the community.” About Nicolas Lesage A respected leader in the Canadian sports and entertainment industry, Nicolas Lesage specializes in commercial strategy, partnership development, and operational leadership. He supports organizations through his consulting practice, NLPS, and has been actively involved in various community initiatives over the years, including the Montreal Alouettes Foundation, the Heart & Stroke Foundation, the Grand Défi Pierre Lavoie, and minor league baseball (LBAVR).
14 novembre 2025
The Montreal Alliance is pleased to announce the appointment of Mark Weightman as Governor of Montreal’s professional basketball club in the Canadian Elite Basketball League (CEBL). With over 30 years of experience in professional sports, Weightman returns to a role he previously held from 2021 to 2023. In his new position, he will oversee the strategic direction of the organization and ensure the continued strengthening of its foundations as the team prepares to enter a new stage of growth within Quebec’s professional sports landscape. Now entering its fifth season in the CEBL, the Alliance embarks on a phase defined by ambition, stability, and long-term success. “The addition of Mark to the organization is a crucial step in the growth of the Montreal Alliance,” said Léo Bouisson, co-owner of the team since January 2025. “There are very few people in Quebec with as much experience and expertise in the world of professional sports and live events.” “We have clearly reached a new level of maturity, and the future of our professional basketball franchise is now taking shape with clarity and optimism for the years ahead,” added co-owner Ian-Philip Paul-Hus. An experienced leader in professional sports Renowned for his strategic vision and ability to build and revitalize sports organizations, Mark Weightman has worked across several professional leagues, notably in football and hockey. President and CEO of the Montreal Alouettes on two occasions (2013–2016, 2023–2025), he also devoted 23 years of service to the organization, leading several major initiatives including the expansion of Percival Molson Stadium and the organization of the 2001 and 2008 Grey Cups in Montreal. Beyond football, Weightman led the Laval Rocket (AHL) and Place Bell from 2018 to 2020, then oversaw the creation of the Trois-Rivières Lions (ECHL), an affiliate of the Montreal Canadiens, which he presided over from 2020 to 2023. He was instrumental in bringing professional basketball to Montreal and spearheaded the creation of the Montreal Alliance franchise in 2021, marking the CEBL’s expansion into Quebec. His expertise has also been sought internationally, where he contributed to the restructuring of top-tier hockey clubs in Switzerland (National League) and Sweden (Swedish Hockey League). A return driven by passion and continuity “I am proud to return to the Montreal Alliance, an organization that I helped build and that has tremendous potential,” said Mark Weightman. “Basketball is experiencing phenomenal growth in Quebec, and our goal is to establish the Alliance as a lasting pillar in Montreal’s sports landscape.” About Mark Weightman In addition to his role as Governor of the Alliance, Weightman also works as a consultant, supporting various professional sports organizations in their development, governance, and commercial strategy.
par Zachary Favreau
•
16 septembre 2025
Following the conclusion of Jo-Annie Charbonneau's contract at the end of the 2025 season, the Montréal Alliance announces that she will leave the organization at the end of September to pursue new opportunities in the sports industry. Jo-Annie contributed significantly to the Alliance's development, notably organizing Canada's first-ever professional 5x5 outdoor basketball game and leading through the ownership transition. The organization thanks Jo-Annie for her dedication and wishes her the best in her future endeavors. The Alliance will proceed with changes to its leadership structure. Details will be communicated shortly. We remain committed to our fans, partners, and the Montréal community as we continue building a premier professional basketball organization.
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